October 2, 2026 · 5 min read
How to Connect Claude to Google Search Console (With an MCP Server)
Claude can read your Search Console and GA4 data directly through an MCP connector. Here's what that means, what it unlocks, and how to set it up.
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Practical guides on traffic gap analysis, content decay, and SEO prioritization.
August 12, 2026 · 6 min read
What's a Good Click-Through Rate by Google Ranking Position?
Organic CTR varies wildly by ranking position. Here is what CTR to expect at each position, and how to spot pages underperforming their benchmark.
August 12, 2026 · 6 min read
How to Prioritize Which SEO Pages to Update First
A simple scoring framework, traffic potential versus effort, for deciding which underperforming pages to update first, and which to leave alone.
August 12, 2026 · 6 min read
How to Read a Google Search Console Performance Report
Clicks, impressions, CTR, and position are easy to misread. Here is what each metric in the Search Console Performance report actually means.
June 10, 2026 · 5 min read
Content Decay: Why Your Best Pages Lose Traffic Over Time
Content decay is when previously high-performing pages gradually lose search traffic. Here's what causes it, how to spot it early, and exactly what to do about each type.
June 1, 2026 · 4 min read
How to Find Traffic Gaps in Google Search Console
A step-by-step guide to finding the pages on your site that are ranking but not getting clicks, losing traffic, or sitting on untapped potential — using Search Console data.