Privacy Policy
Last updated: 6 April 2026
What TrafficGap is
TrafficGap is a web application that connects to your Google Search Console and Google Analytics accounts to identify which pages on your site are worth improving, and how. It is operated as a personal tool and small commercial product.
What data we access
When you sign in with Google, we request the following permissions:
- Basic profile — your name and email address, used to identify your account and track usage limits.
- Google Search Console (read-only) — clicks, impressions, CTR, and average position for URLs on your site over the past 180 days.
- Google Analytics (read-only) — sessions, bounce rate, and conversions per page over the past 90 days.
All Google access is read-only. We never modify, delete, or write anything to your Search Console or Analytics accounts.
How we use your data
- Your GSC and GA4 data is fetched in real time when you click Analyze and is used only to generate your priority list. It is not stored on our servers.
- Your email address is used to track how many page scans you have used in the current month. This count is held in server memory and resets monthly. It is not written to a database.
- When you scan a page, the URL is sent to Jina Reader to fetch its content, and that content along with your GSC metrics is sent to Anthropic to generate the analysis. See their privacy policies for how they handle data in transit.
What we do not do
- We do not sell your data to third parties.
- We do not store your GSC or GA4 data after your session ends.
- We do not use your data for advertising or tracking.
- We do not share your data with anyone other than the third-party services listed above (Google, Jina, Anthropic), and only for the purpose of delivering the product.
Cookies and sessions
TrafficGap uses a session cookie to keep you signed in. This cookie is issued by NextAuth.js and contains an encrypted token. No third-party tracking cookies are set.
Revoking access
You can revoke TrafficGap's access to your Google account at any time by visiting myaccount.google.com/permissions and removing TrafficGap from the list of connected apps.
Changes to this policy
If we make material changes to how we handle your data, we will update this page and change the date at the top. Continued use of TrafficGap after changes are posted constitutes acceptance of the updated policy.
Contact
Questions about this policy? Email us at support@trafficgap.net.